
RIFF RAFF – NEON iCON
Gonzo internet rapper RiFF RAFF has achieved the kind of success that is uniquely 21st century; his distinctive look, humorous Twitter account, and cartoonish brand of materialism have made him something of an absurdist icon within the rap community, despite his remaining unsigned for the majority of his career. In this way and others, he is similar to Lil B – both have become popular through Twitter, developed a distinct lexicon (RiFF RAFF with his constant Versace references, and Lil B with his Based terminology), and been given beats by Mac Miller. Another thing the two have in common is the skepticism with which they have been greeted by rap traditionalists. Neither have much in the way of technical skills, and volley between serious rapping and humorous swag rap. But while Lil B has a clearly defined personality in his music, RiFF RAFF has always been harder to peg –[...]














