
Tonight: Herd Fest Day One
Tonight is the night. After close to nine months of planning Herd Fest is finally launched. This year we did things different. In the past we subcontracted shows to various scene reps and labels in order to diversify the voices being represented for the festival. This highly collaborative process was fun and confusing so we decided to do things different this year. For our third year, we took the reigns and centrally booked all of the shows. We had bands go through an application process in order to diversify and cater to fans of up-and-coming indie acts, resulting in four days of showcases at seven venues with 67 bands set to perform. We launched our Herd Fest app, where you can go and download and create your own schedule for the next four days. In addition, we have on-site managers for each venue ensuring stage management. Bands will be playing very close[...]