Latest Posts

Jayrad ft. Dalton Witt – “Type Shit”

May 21, 2025

Your head might knock off your body when the beat kicks in on this latest track from Arkansas rappers Dalton Witt and Jayrad. Their new single “Type Shit” features a vintage horn loop, knocking drums, and menacing flows that are perfectly timed for maximum damage. Dalton and Jayrad trade verses packed with threats, flexes, and one-liners that’ll quickly gain your allegiance. Close your eyes and you can picture yourself alongside these dudes drag-racing through the streets of Conway, AR on lines like “Skrt wanna race? Come and jump in the Hell Cat. New bitch is evil, she might got the hell cat.” The verses and beat go hard as hell and it’s a great song to crank the bass up on. Check out more from the guys on Spotify and listen to them another other up and comers in the scene on our Underground Hip Hop playlist. 

Phil Rick – “Losin’ My Mind”

May 17, 2025

German rapper Phil Rick’s already dropped an album in 2025, but his motivation has him onto the next. His new single, “Losin’ My Mind” boasts an earworm hook, dancey production and high energy verses that slotted this track immediately into my layup lines playlist. Phil effortless interplays with that high energy production – changing flows alongside the driving drums and synths. “Losin’ My Mind’s” chorus has a nostalgic essence that takes you back to the blog rap days. Catchy, poppy samples dominating the hooks while talented rappers like Phil take control on the verses. This track shares that mass appeal. You can find Phil on our New and Emerging Hip Hop playlist – check out more of his releases on Spotify. 

Loui$ Automatic – “Hypnotized”

May 17, 2025

Precision is the name of the game for Detroit’s Loui$ Automatic. The rising rapper is known for his live performances and nostalgic but forward-thinking sound. His latest effort, “Hypnotized” has crisp, accessible hip hop production and a smooth vocal performance that works for both hardcore and casual hip hop enthusiasts. The track details the mesmerizing effects of a dancer, who seems to draw the attention of everyone she comes in contact with. Radio-ready hook, top class production, and an easy-to-follow story – can’t ask for more from a single. Check out more from LOUI$ AUTOMATIC on Spotify – and take a look at the visuals for the track below. You can find LOUI$ on our Emerging Hip Hop playlist along other exciting new players in rap.

Pavy – “Another Chicago Girl”

May 10, 2025

Chicago hip hop artist Pavy is in a familiar spot on his latest track “Another Chicago Girl.” Pavy’s a natural storyteller – he first takes us to his youth when his maturity and relationship skills were still developing. It didn’t work for him and his interest then. The second half of the track brings us to current day. Now that he’s older – maybe it’s time to revisit this? Pavy’s certainly game to try. “Another Chicago Girl” explores rekindling that flame and does so with a killer hook that Pavy delivers immediately to start the song. Get a taste of his songwriting flair with this one. Check out more from Pavy on Spotify, and check him out among other exciting artists on our New and Emerging Hip Hop playlist. 

Kiwiliwi – “Rich Like Hallelujah”

May 10, 2025

Swedish rapper/producer Kiwiliwi unlocks a Chief Keef sample for his latest track “Rich Like Hallelujah.” A Gothic production atmosphere backdrops the single before Chiraq’s number one export steps to the plate – at least a sample of him does. An aggressive, irreverent verse from Finally Rich standout “Hallelujah” provides a carefree menace on verse 1.  Kiwiliwi plays his counterpart on the back half this track, coming in with a distinctly different energy for the track. On vocals he’s soft and careful, fluttering between autotuned singing and rapping as he feels out his position against Chief’s verse and the choir within the beat. Yung Lean fans will dig, Chief Keef fans get a nice memory – everyone wins. Check out the track on Spotify at Kiwiliwi’s profile or on our New and Emerging Hip Hop playlist. 

Red Velvet Papi, M3rce, & Junogloc – “Double Play”

May 6, 2025

Three emcees with NYC roots join forces to drop a tasty modern boom bap lick with this new track “Double Play.” New York’s Red Velvet Papi and M3rce, and Atlanta’s Junogloc are the minds behind the single – which elevates a chill beat into a full vibe with subdued deliveries and nonchalant flexes. I’ve never heard a less bothered rapper hit a line like “No matter how much you try, you can’t even front.” Each rapper brings a slightly different flavor to the mix, and the end result is a track that blends perfectly into your boom bap, smoking, and chill hip hop playlists. Check out more from Papi, M3rce, and Junogloc on Spotify. You’ll find them and more exciting new hip hop artists on our New and Emerging Hip Hop playlist. 

Tevin Williams – “PWFIRE”

May 6, 2025

Queens rapper Tevin Williams brings gets deep with the references on his Neptunes-flavored single “PWFIRE.” Shakers, shiny keyboards and a big hook anchor “PWFIRE,” where Tevin shows off his distinct rapping style and slick delivery. Tevin’s in his bag when the wordplay’s at its nichiest niche. “Shit that I reference got the nerd’s eyes wise” he raps after he drops an insane Sharon Enos reference. Googleable lines counter that early 2000s radio-friendly production style – it feels sweet on the ears. Thought maybe a Mystikal feature was coming around the corner. Check out more from Tevin on Spotify, where you’ll see him features on our Emerging Hip Hop playlist.

Anthony OKS – “Warning Signs”

May 4, 2025

Winnipeg’s Anthony OKS channels both Mos Def and Saukrates on his newest effort “Warning Signs.” Growth has been top of mind in Anthony’s latest works, and on “Warning Signs,” it’s omnipresent. On the track’s hook, he calls out “I just want to make me proud, my goal is to be better.” When the verses strike, Anthony trades off between being clearheaded and skeptical, mentioning “I hate rhetorical questions” as he ponders his personal and interpersonal relationships. The track also features heavenly harmonies from Anthony and featured artist Marisolle Negash.  Add it alongside your more thoughtful  R+B and hip hop playlists. If you’re digging Anthony OKS, check him out on Spotify alongside more great artists on our Emerging Hip Hop playlist. 

Devantier Rain – “Melatonin”

May 2, 2025

German-Cameroonian artist Devantier Rain is back with another standout track, building off of the momentum of March’s “PHANTOM OF THE DRAMA.” Rain’s latest single “MELATONIN” compares the song’s namesake to his relationship. Is it time to stop putting up a fight; time to just accept that the night or relationship’s over? He begs the question “Tell me, we gon’ ride or die?” knowing that the answer’s clear to both parties. Rain’s smooth delivery remains a highlight — his slick voice delivering stories that have you hanging on each line. Check out more from Devantier on Spotify and Soundcloud, and check out his contributions to our Underground and Emerging Hip Hop playlist. 

The Master Mimic – “On Go!”

April 30, 2025

Mysterious emerging rapper The Master Mimic comes through with a KO on his first single – a relentless onslaught of bars titled “On Go!” Produced by Michigan beatmaker Enrgy Beats, “On Go!” is driven by its heavy bottom half, with accenting snares and a winding synth loop. Mimic finds countless pockets in the beat, hitting bars “Wilder than Deontay or LA Fires”as he switches subjects, targets, and punchlines with an effortless delivery. Sounding a bit like Zack Fox but influenced by the Detroit scene, The Master Mimic is definitely one to watch as his profiles add new tracks. Get in early. Listen to the Master Mimic on Spotify and check him out on our 2025 Underground and Emerging Hip Hop playlist. 

Howzen – “Blind Test”

April 24, 2025

Rising rapper Howzen’s parlayed his passion for drumming into a full-fledged hip hop hobby, showing off his talent on his latest track “Blind Test.” There’s not a vocal style Howzen won’t mix in — on “Blind Test” he’s singing, rapping, and using some tasteful autotune as he discusses his ancestors and his relationship with his faith. “Blind Test” respects the grind, as Howzen calls out on the chorus “All wanna know what’s next, but it’s about the mindset.” The track’s production includes some powerful string parts featuring violin and harp, supplemented by a floating gothic vocal sample. It’s a good motivational track for your grindset/mindset playlists. You can listen to more from Howzen on Spotify, Apple Music, or on our Rising Hip Hop Playlist. 

DEAD PERRY ft. P-Dirt, Raz Fresco and Daniel San – “’83 Canadian Hollow Tip”

April 17, 2025

If you’re like me, there’ve been a few hundred times you’ve been browsing for something to watch, and  you’ve stopped and read the description for the Tom Hardy biographical drama “Bronson.” Ultimately, you, like me, opted out of watching this movie despite its approachable runtime, curious central figure and relatively positive reviews. This was a good decision by us. It kept us out of the crosshairs of Bay Area Hip Hop producer DEAD PERRY and his friends. The latest track from the NorCal mainstay features cold, deliberate production, strong verses from P-Dirt and Daniel San, an immediately catchy hook from Raz Fresco, and a big fat @ sign for anyone who’s attended a “Bronson” watch party. Not me, losers! “’83 Hollow Tip” is infused with the personality of each performer and DEAD PERRY’s icy beat locks them all into place. Check out “’83 Canadian Hollow Tip” wherever you listen to[...]

Tre K – “Identity”

April 17, 2025

Energy bursts out of each bar of the latest single “Identity” from the trio of rappers Tre K, 400HazeMoney and YoungDiggz88. With menace, each artist delivers streetwise lines, talking about robbing banks, buying tanks and snatching back chains. It’s authentic hip hop and I trust every line from these dudes. The track features a regal, gothic vocal sample that feels just like a beat off of Watch the Throne. “Identity” also features a dope music video, letting you step into the shoes of the emcees as they run wild through their city. Check out more from the artists on Spotify, and listen to more underground hip hop on our playlist. 

Reedus 3m – “Boss’d Up”

April 13, 2025

Boston-based rapper Reedus 3m channels classic soul sounds into his modern rap delivery on his latest single, “Boss’d Up.” A warm, eager vocal sample paces Reedus‘ braggadocios stream of thought, acknowledging “it might sound fake or like a tall tale.” His penmanship comes from the J.Cole school of writing – evoking real emotions and knowingly leaning into the persona Reedus builds with each line. Even though the track clocks in under 2 minutes, Reedus gives plenty of love to the nostalgic, thumping beat as it bookends the track. If you dig soul samples in hip hop, you’re gonna be hooked on this one. Check out more from him on Spotify, and discover more up and coming artists on our Spotify playlist. 

Keli – “Meant to Be”

April 13, 2025

German singer-rapper Keli calls out her ex for ghosting on her latest single “Meant to Be,” but on this track at least, the ethereal otherworldliness comes from her side. At times, Keli’s murmurs sound like Portishead and make “Meant to Be” feel like trip-hop. But significant sections of the song are Keli offering up her grievances in more traditional rap form. Producer Benji.Cares  creates a sparse, dour landscape for Keli to fill with her relieved rumination, finding solace in the idea that she no longer needs to watch “fake fires on tv screens.” Add this one to your atmospheric, nighttime playlists. “Meant to Be” is Keli’s first single of 2025 – give her a follow on Spotify to check out her upcoming output.