Latest Posts

Vic Da Baron – “Gotham City”

Rising rapper Vic Da Baron may proudly rep the Bay Area, but his latest track, “Gotham City” feels like a quintessential East Coast track that just happens to be set in a comic book. Built off of a cold boom bap backbone, Vic Da Baron steps up to the microphone with appropriately icy bars. He trades lines with dark piano keys as he speaks the song’s title to his lyrics. Gotham City comes to life, with Vic finessing some expert wordplay to bring characters from the pages of comics into his word, using double entendres with names like Two-Face, Batman and Catwoman. If you’re a DC fan, you’re gonna want to listen to this one. If you’re interested in hearing more from Vic Da Baron, check him out on Spotify. While you’re there, give this track a listen on our Underground Rappers playlist, updated every week.

Giffy Pluggo – “Mortgage”

Chicago rapper Giffy Pluggo finds his rhythm and inspiration right in his hometown. In his latest track, “Mortgage,” the Gifted Plug reflects where success has taken him, and though his mindset has evolved, Chicago offers him the fulfillment to match his aspirations. His grounding thoughts demonstrate the authentic connection that he still has to his city with lines like “I’m a busy man on streets that I really ran,” and “never tucking my chain in, I’m too important.” Work’s changed for him over the years, but his love for his city isn’t going anywhere. “Mortgage” is a great addition to the long history of artists showing love to Chicago – give it a spin as you settle in for a cold winter. Listen to more from Giffy on Spotify and Apple Music — while you’re on Spotify, give our recently-updated Rising Rappers playlist a listen. You’ll find Giffy and more[...]

Bullet Brak and R.A. the Rugged Man – “Mighty Dollar”

Rap mainstay Bullet Brak made waves for us with his tenacious April single “Eating Good,” and he returns to our pages with more insightful bars delivered with a junkyard edge to them. “Mighty Dollar” discusses the root of most motivations – money and how to make it. Brak’s always hustling, and makes clear thoughout the track that anything he can sell will be sold. The track gets an assist from alternative hip hop legend R.A. the Rugged Man, who’s primary method of income has been being one of the best lyricists in the game for something like 2 decades. His verse fittingly compares his talent to Satchel Paige, and we agree that his brain should probably be donated to science when it’s all said and done. Bump this in the gym, and add it to your favorite lyrical hip hop playlists. Check out more from Brak on Spotify, and listen[...]

Hardbody Jones – “Nice Little Fit” ft. Nyota Parker

The latest single from Canadian artist/engineer/DJ Hardbody Jones is about satisfying your id when your ego gets a little bit ahead of itself. That’s a novel, highly-relatable concept. “Nice Little Fit” explores the cognitive trick of feeling fresh in the face of everything else crumbling. Hardbody and featured artist Nyota Parker offer vocals that fluidly float between rapping and singing as they take turns describing the real-world problems they face, reprieved only by throwing on their respective fits to get some gratification out of the uneasiness. Slick and sultry keyboards pace the single, adding an appropriately silky experience to a track  about feeling good. Hardbody’s got a quality library to explore on Spotify, and you’ll also catch him on our regularly updated New and Emerging Hip Hop playlist.

Acorn Morocco – “Tight Tech (SOS)”

The latest track from hip hop veteran Acorn Morocco is a great combination of traditional boom bap integrated with driving dance elements. When you factor in Acorn’s thoughtful analysis of where culture meets conflict, you find yourself with a track that’s a good listen at all layers. Spacey sounds and Mark Ronson-esque funky brass paces “Tight Tech,” elevating the new single single to one that would be quality even without Acorn’s incisive lyrics. Always one to lend his voice, Acorn is as sharp as ever with the commentary with the verses here. His subject line ranges from traditional sports show fodder (black quarterbacks/white cornerbacks), to more elaborate theories on conflicts throughout the world. All the while, a female voice sample repeats the song’s namesake, providfng an uncanny, robotic reflection to the very human issues Acorn presents in his lyrics. The hip hop veteran has a hefty output of songs in[...]

Jordan Burgett – “KILL SUM”

Cedar Rapids rapper Jordan Burgett bends genres with the best of ’em. His latest single, “KILL SUM” grabs elements of industrial, rap rock, and traditional hip hop to create a highly memorable new single for the up-and-comer. Burgett’s delivery has a snarl to it, and on this track he couples the hyena delivery with aggressive, in-your-face lyrics that capture the energy of the song’s title. Producer Residing Elsewhere, another Iowa tastemaker, plays a key role in the track’s aesthetic, introducing trash can drums and fuzzy skin-shaking bass lines for Jordan to attack. Listen to more from this duo on their latest collaborative EP RUBY PINES. If you’re feeling “KILL SUM,” check Jordan out on Spotify. While you’re there, give our New Rappers 2025 playlist a listen — you might find your next favorite artist on there.

Isaiah Shoticaury, SUDI and Fisaya – “close to me”

Our friends across the pond are dropping track after track of fresh and familiar hip hop in recent years, putting their own spin on sounds we’ve been rocking with. “close to me” is the latest track from a trio of artists —Isaiah Shoticaury, SUDI and Fisaya— and it’s another addition to this burgeoning scene that’s evolved far beyond drill. Each of these artists blends melodic OVO sounds with experimental interplay with the production. This track heavily features swirling female R+B samples, and they’re often used to close out lines, interject into verses, and create a swirling effect to how we hear the vocals. Though the beat remains smooth, the different vocals we hear in the sample and each artists’ input really makes this production feel unique. Give it a spin and let us know what you think! If you’re into “close to me”  check out each of these artists on[...]

Flapjaques, casey plays the keyboard, and Naithemosthigh – “side eye”

The Chicago-based trio of Flapjaques, casey plays the keyboard, and Naithemosthigh each bring a special element to their latest single, “side eye.” The production tone is set early, with the swirlings of beatmaker Flapjaques who found a way to make a fuzzy lo-fi beat also sound like it came from Outerspace. Naithemosthigh’s raspy vocal tone is a great compliment to the shimmering beat. He shifts smoothly between a catchy singing hook and bold rapping delivery on the verses. You’ll never guess what casey is up to on this track. In all seriousness though, his care with the keys elevates this track and adds a grounding jazzy element to this otherworldy track. If you’re digging more from this trio, check them out on Spotify. While you’re there, give our New and Emerging Rappers playlist a spin – we update it with exciting new artists every single week.

Big Dese and Mike Martinez – “Word to Mick”

Artist/producer Mike Martinez and his collaborator Big Dese have found some magic in their new single, “Word to Mick.” Poignant, hilarious bars and an unafraid beat create a listening experience perfect for your hip hop head playlists. Production here is grounded in the simplicity of the fluttering orchestral strings on a short loop that seems to give lyrics an extra oomph. Big Dese and Mike Martinez are one-liner experts, toeing a line with comedy with how funny and outlandish their lyrics and delivery are. I got into this production style when first discovering Action Bronson and his work with Party Supplies, and I’m a sucker for it to this day. “Word to Mick” appears on NO RESPECT 2, a new aptly titled and covered project that features more of Dese’s incisive, self-depricating lyricism and Mike’s charismatic vocals and artistic ear for production. If you want to hear more like “Word[...]

Ronnie Gotcha and Odeljones – “MIBG”

The latest single from Colorado Springs duo Ronnie Gotcha and Odeljones might have my ideal hip hop beat attached to it. “MIBG” (“Music is the Biggest Glock”) starts off with a bang – er, actually a cocked gun. But when the beat picks up, we get a simple boom bap drum beat, a prolonged synth chord, and my personal favorite – randomly appearing piano drops you’d hear from the underground hip hop scenes of Madib and DOOM. Ronnie and Odel are at home in this beat – one that seems both structured and schizo. Their lyrics tell tales of of a changed rap game. Street flexes don’t hit the same to these guys – they’re focused on tearing up their opponents on the microphone, as evidence by the name of the track. “MIBG” is the title track on the latest collaboration from these two: Music is the Biggest Glock pt.[...]

D.R. Da Rula – “NEW LIFE”

Detroit’s D.R. Da Rula brings innovation and authenticity to his rhymes, and his lates track “NEW LIFE” is no different. Da Rula’s rhyming meter gives “NEW LIFE” a freshness that you’re not gonna hear in a lot of new rap songs. Lines go long – the rhyme doesn’t resolve when you expect it to. Right when you start to think he’s ignoring the beat, it resolves and satisfyingly scratches an itch before hopping right into another. “NEW LIFE’s” production samples some retro throwbacks, and its softness juxtaposes well with the edges Rula carries with his rhymes. With a nonchalant, conversational tone he delivers lines equally menacing, introspective and descriptive. “Same day I had my son, i bought a new pipe.” We’re excited to hear more from him. Stream more of Da Rula’s work on Spotify, where he leads off our recently updated New and Rising Rappers playlist.

NoMoniker Dev – “Mine”

If you’re interested in hearing some of the crispest drum sounds of 2025, you gotta tune into the latest track from Brooklyn hip hop artist NoMoniker Dev.  “Mine,” paced by those tight snares and kicks, tasty trumpet and sax parts, touchy keys and a warm vocal sample, is an ode to owning your shit. In NoMoniker’s case, it’s the rap artistry that he’s honed through years of experimentation in other genres and FL Studio. “It’s mine. Don’t play with it.” Dev folds his vocals in really nicely with the driving beat, bringing energy to match the horns and dropping down to a whisper to mix into the drum-first sections. This production needs to be heard, so stop reading and press play. If you’re digging NoMoniker Dev, give him a visit on Spotify. While you’re there, check out our Rising Rappers 2025 playlist that we give a polish every single week.

BILLY WHITE – “Mama”

West Dallas emcee BILLY WHITE isn’t going to be put in a box. He draws on eclectic tastes and backgrounds to bend genres with his latest single, “Mama.” Built on a crackling retro beat, this track keeps throwing different vocal styles at you, each one more interesting than the last.  His rapped verses are deconstructed, flipping between conversational and melodic. On the hook, he belts a sing-songy chorus, complete with contrasting backing vocals and some Bone Thugs-style triplet singing that plants this track squarely in your memory. “Mama” touches on growing up, being compared to your parents, and creating your own legacy. If you’re digging BILLY here, make sure to give more of his music a listen on Spotify. While you;’re there, take a look at our Rising Hip Hop 2025 playlist, updated every single week.

Godlvng – “Go!”

Godlvng is an abstract hip hop trio from our city that challenges the zeitgeist with their lyrics, and sends you to otherlands with their sounds.   Vocalists Tr38cho & Father Baker tend to meet producer Hunger Artist wherever they are. On their latest track, “Go!” that appears to be in some sort of dark, vaguely evil dungeon. Each vocalists lyrics are far from vague, posturing within some purgatory of understanding. “Go!” explores the relationships between prey and predator, both with foxes and hens and lions and sheep. They repeat the line “A Lion doesn’t concern himself with the thoughts of a sheep – that’s a lie if I ever heard it. If a lion doesn’t try to think like its prey then how does it eat?” examining conventional societal wisdoms. What else is nonsensical? What else need not apply? Should we lean into nihilism? That thought is also proposed here[...]

SUMiT, Method Man and Termanology – “Ammunition”

Massachusetts rappers SUMiT and Termanology take a quick trip over to Shaolin for their latest Method Man-assisted single “Ammunition.” The Wu Tang legend’s opening verse sets the stage with its sharp wordplay and gruff delivery, as Meth trades in his swords for a ruger to blast through one-liners and double entendres. Termanology and SUMiT bring the grime of Lawrence and Worcester, MA to their verses. Termanology’s command of consonance kicks off his verse, as his word play using the letter “m” really needs to be heard to be appreciated. SUMiT closes the track down with a patient delivery, calmly carving up the beat with vivid imagery and references to the streets. Celebratory trumpets pace “Ammunition’s” beat, giving each emcee plenty of brass to support their braggadocious claims. The track appears on the newest collaborative project from the Mass rappers – check it out here.  Take a listen on Spotify, where[...]