Latest Posts

BILLY WHITE – “Mama”

October 20, 2025

West Dallas emcee BILLY WHITE isn’t going to be put in a box. He draws on eclectic tastes and backgrounds to bend genres with his latest single, “Mama.” Built on a crackling retro beat, this track keeps throwing different vocal styles at you, each one more interesting than the last.  His rapped verses are deconstructed, flipping between conversational and melodic. On the hook, he belts a sing-songy chorus, complete with contrasting backing vocals and some Bone Thugs-style triplet singing that plants this track squarely in your memory. “Mama” touches on growing up, being compared to your parents, and creating your own legacy. If you’re digging BILLY here, make sure to give more of his music a listen on Spotify. While you;’re there, take a look at our Rising Hip Hop 2025 playlist, updated every single week.

Doc 0bvious Catches Eyes on Attention to Detail

February 16, 2016

Buffalo rapper Doc 0bvious comes from city supergroup Prime Example. The collective is known for crafting entire packages of soulful hip hop, stretching from production through to lyricism. 0bvious bleeds that same blood, and his solo debut Attention to Detail is a testament to the DNA that he and his crew stand by. 0bvious kicks off the project with “Plot Summary,” properly outlined in the opening line “The Doc’s here to put a boot in that ass.” Production throughout the project is handled by Prime Examples’ own Program, and on here he opts for a beat heavy on groovy bass. Doc continues his confident bars for the duration of the track, which gets a dope closing of Method Man sample cuts from DJ Optimus Prime. Though the meat of Doc’s game is his ability to drop bars, his songwriting shines on several tracks here. The album’s third track “Over There” values simplicity[...]