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When Kristine Flaherty was in California attending Stanford University, she began making rap music as a joke. A parody track opened the door to her passion for music and writing, and sparked her career as K.Flay. She began creating tracks last fall, uncertain of what would become of them. She sought out crowdfunding to bring her album to fruition, rather than her route signing with RCA. For her album Life as a Dog, she broke off from her major label to take initiative for more creative control over her art, and also to establish a more intimate relationship with her fans. “It seemed like everybody had an opinion. It should be more electronic, it should be more dancey, it should be more pop, but I never really fit and I never really wanted to fit the mold that they had in mind,” she said in her crowdfunding pledge video. Through crowdfunding[...]