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Kendrick Lamar – “i”

Yesterday morning, rap’s current co-president (along with Drake) debuted the first single off of his upcoming album. Titled “i,” the track was pretty much all about good-vibes. Centered around a chorus of “I love myself,” Kendrick fires out short verses with a rapid flow, essentially declaring that in order for him to give love to anything (the hood..music..his city) he first has to give love to himself. Content-wise, it’s probably most similar to his song “Real” off of good kid, m.A.A.d city. It’s note-worthy because “Real” was looked at by many as one of the weakest tracks on the album. With “i,” Kendrick departed from his ghetto commentary (well, it’s an underlying theme) in favor of a feel-good track, and there’s plenty of backlash about this track because of that. As far as production goes, Pharrell brought back to relevance the quick-pluck disco-guitar with Daft Punk on “Get Lucky,” and it[...]