YIP YOPS are buzzing hard right now, particularly over the raw indie-pop energy of “Sugar.” Having formed within earshot of the Coachella music festival, these dudes were inspired by the best-of-the-best and have thus crafted some great indie rock music. Pairing a persistent bleep-bloop, traffic-signal background synth with a dancy drum beat and undeniable vocal hooks, “Sugar” might just be the next big thing… We think fans of The Rapture, Phoenix, or MGMT will agree.
Don’t be stingy! If you dig “Sugar” (and we think you will), buy it on Bandcamp.